Marketing campaigns can take many different forms, and the best business owners understand that in order to achieve long-term targets and to keep progressing and adding new customers, the marketing approach has to continue to evolve. Being innovative with new and old customers, and looking at new ways to interact with them, ensures that you have as much healthy, raw, up-to-date data and information available at any given time. It is only with this type of data that real analysis can take place, allowing you to tweak processes within your company, train staff to specific tasks and standards, and improve customer satisfaction levels. Text message marketing is one approach that modern company owners take to reach their loyal audience and potential new customers, and with the right level of analysis from mystery shopping reports and the like, you can be clear on exactly which type of marketing campaign works best for your target market.
Everyone you know probably has a smart phone, from the youngest of teens to the oldest of grandparents. It’s something that you see everyone scrolling through on an almost constant basis. If you can leverage the interest that people show in their phones to get across a marketing message about your brand, service, or specific products, it could go a long way to increasing your loyal customer base.
Before you begin a marketing campaign via text message be sure to understand your specific company goals. Have a thorough plan in place; understand what it is you want to gain from the campaign, whether it is replies, specific sales targets, or interest in a new product or service. Always start out slowly, incrementally increasing the numbers that are involved in campaigns. This way you have a better way of implementing tweaks to your marketing campaigns before they are large and unmanageable.
Carefully collecting and collating the data gleaned from text message marketing campaigns will go a long way to helping you achieve your targets. You can choose to analyse a wide range of data points, amending your approach until you have reached the optimum level of marketing that has the most positive impact on your customers.
Of course, with data privacy regulations being tightened with the GDPR this year it is important that you are sure your customers have opted in to receive promotional materials from your company via text message. Whenever you are sending out marketing messages to customers, always include an opt out option in case they have changed their minds about receiving promotional materials from you.
Text message marketing campaigns can be a fantastic way to keep in touch with your loyal customers, to let them know about specific offers that are of interest to different individuals and groups, and to offer promotional codes and early sale access on certain items. Instead of screaming at your customers that you want them to buy something, instead it pays to incentivise, with specific offers that come through to your customer as unique to their interests.
