Standard-sized boxes are not always the best for packaging products. Atypical shapes and bottles are what differentiate brands in the cosmetics industry. Companies understand that each product is unique and requires specialized packaging. They offer custom options. Here are 4 reasons to choose custom packaging.
Cosmetic packaging has taken on greater importance due to consumers’ increasing attention to product packaging quality and not just the product quality. Nearly all consumers are now paying more attention to the packaging of their products. A customer will judge the client’s credibility as a manufacturer based on both the product’s quality and its packaging.
Ensure that the client exceeds the client customers’ expectations
The client’s customers’ expectations are crucial in cosmetic packaging. If the client doesn’t meet them, they could lose their trust. Marketing strategies must include designing and considering the perfect cosmetic packaging for the client’s products. It could be the difference between a successful marketing strategy and a failure to hire an experienced company capable of designing and producing the packaging that consumers love.
- Reduce the client costs
Standard-sized boxes can increase shipping costs. Standard-sized boxes are no longer the best option. The client company may lose money on both excess and void-fill materials. They provided Chanel with an alternative solution and allowed them to ship more of their products at a lower cost. Custom packaging can also help the client save money.
- Go Green
With a recent trend in cosmetics to “go green,” we understand that the client wants the client’s packaging also to be environmentally-friendly. The size of the clients’ products is considered when designing custom packaging. The client products will receive boxes that are made specifically for them. No extra material will be used. Companies also offer eco-friendly packaging as an alternative to protecting the client’s products while going green.
- Product Safety
Many cosmetics products, including nail polishes, perfume bottles, and nail polishes, are fragile. These products also come in unusual shapes, so standard boxes may not be appropriate. Custom packaging allows the client to specify the size, weight, and shape of the client’s product. Both the packaging and protective materials can be tailored to the client’s product for maximum product safety. The client product will arrive at its destination in the same condition it was shipped. The client wants to make a good first impression on the client’s customers.
- Create the clients Brand
Companies know the importance of branding in the cosmetics industry. Brand awareness can be increased by packaging. Packaging can be personalized beyond the shape and size. The client can also use special labels or colors to differentiate the client’s brand. European Journal of Scientific Research published an article on the effects of product packaging on consumers’ buying behavior. It details the importance of using images and colors on packaging to draw attention (positively, of course!) A great way to increase brand awareness is custom packaging.
Some companies have extensive experience in cosmetic packaging. We know that packaging requirements are changing rapidly in an industry driven by trends, and it is not always feasible to use standard boxes.